Reasons for processing
The processing of information is intended to enable Twitter itself to improve their system of advertising across its network. We have no influence over or knowledge of how the data is processed by Twitter after data transfer has occurred. Twitter is therefore solely responsible for all subsequent data processing after data transfer (cf. Judgment of the ECJ from 07/29/2019 – C-40/17).
It is also intended to provide us as the Twitter account controller with statistics compiled by Twitter based on visits to our Twitter account. The purpose of this is to direct the marketing of our activity. For example, this allows us to acquire information about the profiles of users who value or make use of specific content on our account, so that we can provide them with relevant information and develop relevant functions that would be of greater interest to them.
In order to improve our understanding of how we can better achieve our goals with our Twitter account, demographic and geographic assessments are also performed on the collected data and provided to us. We can use this information to toggle targeted interest-based advertisements without receiving direct information about the identity of the visitor. Insofar as visitors use Twitter on multiple end devices, the collection and assessment may also take place across all devices if they belong to a registered visitor logged into their own profile.
The visitor statistics compiled are transferred exclusively in an anonymized format. We have no access to the underlying data. Only Twitter has access to this data.