Reasons for processing
The processing of information is intended to enable Google to improve their system of advertising across its network. We have no influence over or knowledge of how the data is processed by Google after data transfer has occurred. Google is therefore solely responsible for all subsequent data processing after data transfer (cf. Judgment of the ECJ from 07/29/2019 – C-40/17).
It is also intended to provide us as operator of the YouTube channel with statistics compiled by Google based on visits to our YouTube channel. The purpose of this is to direct the marketing of our activity. For example, this allows us to acquire information about the profiles of users who like or access specific content on our YouTube channel, so that we can provide them with relevant information and develop relevant functions that would be of greater interest to them.
In order to improve our understanding of how we can better achieve our goals with our YouTube channel, demographic and geographic assessments are also performed on the collected data and provided to us. We can use this information to toggle targeted interest-based advertisements without receiving direct information about the identity of the visitor. Insofar as visitors use YouTube on multiple end devices, collection and assessment may also take place across all devices if they belong to a registered visitor logged into their own profile.
The visitor statistics compiled are transferred exclusively in an anonymized format. We have no access to the underlying data. Only Google has access to this data.